How Technological Developments Have Improved Motorsport Coverage in 2021

In recent years, we’ve seen some milestone developments in motorsport coverage. Watching from home has become much more immersive, so that, now, viewing from your sofa offers an experience on a par with spectating trackside.

The noise, the speed, the adrenaline rush… All of these can be captured by technology and transplanted straight into your living room. Thanks to the use of innovations like in-car cameras, GoPros, and live streaming, the racing experience can be encapsulated and delivered directly to your device.

We take a look at the most exciting technological developments of the last decade and how they’ve improved the motor racing experience for enthusiasts everywhere.

In-car cameras

Not so long ago, getting an in-car view of the action was a distant dream for fans of Formula 1 and rally car racing. While there were games that could put you in the driver’s seat, the real deal was something only a handful of professionals had ever been lucky enough to see.

In recent years, this has changed completely. Thanks to in-car cameras and the technology to support them, it’s now eminently possible to capture the action and transmit it to televisions worldwide.

This has transformed motorsports coverage forever, giving fans a long-sought-after glimpse of what it’s really like to get behind the wheel. Not only does this create a more immersive experience but it can give us an entirely new perspective when it comes to collisions, causation, and more. Plus, what better way to watch Raikkonen overtake four cars at the start of the 2021 Styrian Grand Prix!


Back in 2016, there was an exciting collaboration. Rather than the usual partnerships between F1 teams and engine manufacturers, this was between Red Bull and American camera manufacturer GoPro.

The goal was to produce special Formula 1 content for the sport’s digital and social channels, as well as capturing behind-the-scenes footage and offering a fresh perspective on the action. With GoPro giving us access to the sport in a way we’d never experienced before, this ambition was rapidly realized.

In 2018, superstar Daniel Ricciardo also joined the GoPro family, using the opportunity to provide an insight into the lives of the drivers on and off the track.


Last but not least, live-streaming. Motorsport isn’t the only entertainment to have taken advantage of this tech in recent years – online live casino offers another example. Replicating the interactive element of a traditional land-based casino, it takes advantage of video and audio communications to allow internet players to game in real-time and with a real-life dealer.

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Similarly, live-streamed motorsport allows the audience to view races in real-time, as well as providing a direct line to the driver’s pre and post-race. This means that, whether fans are watching on their televisions or online, they can access races as and when they’re taking place.

Interestingly, the Twitch platform also provides an additional example of this tech in action. This is noteworthy because, while it’s primarily a live streaming platform for gamers, there are a handful of F1 drivers who use it. These include Lando Norris, who has a whopping 775,000 followers.

When it comes to motorsports coverage in 2021, several technological innovations have had a marked impact. Each has gone a long way toward improving the overall experience, so that today, this is better than ever before.

This can only be a force for good for the sport, attracting fresh audiences from across the world and improving the authenticity, quality, and immersive nature of the coverage for fans across the globe. This means the biggest races of the F1 season will now be even more incredible.

Featured Image by Pexels from Pixabay