How Technology is Helping to Revolutionise the Automotive Industry

May 10, 2023

It’s no secret that the automotive industry has completely transformed since the original invention of cars back in the 1800s. The technology used to manufacture these cars has improved drastically over time, assisting with the creation of the modern-day vehicle we know and love today.

The development of high-tech cars and electric vehicles has become increasingly popular, which is why we’ll be looking at how technology continues to disrupt the industry.

Augmented reality

The automotive industry has to keep up with the evolving advances in technology. Augmented reality (AR) is set to completely change the driver’s user experience.

AR is already integrated among several car manufacturers, including BMW, Mini and Jaguar. The centre console screen is used as a computer within the dashboard and offers drivers additional guidance on their surroundings in real-time.

AR can help improve the driver experience by assisting with situational awareness, such as warning drivers of any hazards to enable them to react quickly and reduce the likelihood of an accident.

It can also inform the driver of relevant locations, such as petrol stations and parking spaces, which may not be immediately visible to the driver.

Entertainment systems

In-car entertainment doesn’t just mean the radio anymore. Increasing amounts of car models now have the ability to stream video, with touch-screen and tablet devices installed for passengers to operate whilst on the move.

PCB design is used to help facilitate audio and visual transmission in cars, revolutionising the way we use our vehicles. Modern features are heavily reliant on automotive PCBs and are designed to make the driving experience simple and convenient.

Voice control is also being seen in cars, combining this feature with the smartphone experience. Your home’s smart hub can also be integrated with your vehicle, allowing you to turn the lights or the heating on at home, ready for your return.


Autonomous cars are capable of sensing the environment around them, meaning they can function without the need for human interference. This technology enables the car to be fully self-aware and able to make its own choices. You can ultimately tell the car where to go and it will take you there.

Alternatively, a car may have self-driving abilities, but is not fully autonomous. This means that in these types of cars, there must be a human present and ready to take control.


Although it’s not necessarily new technology at this point, electrification has allowed vehicles to become more refined.

Renewable energy companies have been working on providing solar, wind and electrical energies to create more sustainable vehicles. Manufacturers are investing in electrification to ensure huge savings on fuel consumption.