Goodyear is replacing Yokohama as official tyre supplier to the WTCR
Goodyear has been appointed as the Official Tyre Supplier to the WTCR – FIA World Touring Car Cup from 2020, replacing Yokohama after fourteen years in the world’s premium touring car competition.
Goodyear signs a three-year deal with the FIA and Eurosports Events. Goodyear will transfer its racing heritage and expertise to the WTCR, providing Eagle F1 SuperSport race tyres to all teams.
Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Consumer Europe, said: “We are excited to be joining Eurosport and the FIA by becoming the official tyre supplier for the FIA WTCR. This complements our recent comeback into global motorsport through the FIA World Endurance Championship. It allows Goodyear to connect with fans in a wide range of countries, and also prove the performance of our Goodyear Eagle F1 SuperSport range of racing tyres.”
Francois Ribeiro, Head of Eurosport Events, the WTCR promoter, said: “Following the FIA World Motor Sport Council vote we welcome Goodyear to the WTCR family. At the same time, we thank Yokohama for its unwavering support of WTCR – and the FIA World Touring Car Championship before that – and the expertise and professionalism it brought to the series over the last 14 years. We wish the company and staff well for their next challenge.
“Goodyear has a long and successful history in motorsport and we are very proud it has chosen the WTCR as an international racing flagship. Discovery and Goodyear will be very active together all year long to reconnect that iconic brand into the racing community with quality content and a full range of very creative activations. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of WTCR.”
Photos: Clement Marin, Florent Gooden/DPPI, Goodyear Racing,